What is E-A-T?

E-A-T stands for Expertise, Authoritativeness and Trustworthiness. Google has indicated that these play an important role in determining which website blog appear at the top of the search results.

Expertise

Google ranks content higher when it is written by experts in their field. So write high-quality genuine content on topics within your field

Authority

Only websites/blogs with a good reputation are placed at the top of the search results by Google. Your website is given authority because other websites/blogs link to your website/blog

Reliability

Reliable websites score better in Google. Your website is reliable if you publish high-quality (genuine) content about your expertise. Your website is also technically reliable and the data of visitors is safe

How Google Search Works


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